The Unit is a specialized and reputable MENA-based business consulting firm. But what better defines us, and drives our success, beyond our sterling credentials, capabilities, and track record, is the way we conduct business: by building and nurturing relationships.

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why us?

We believe that advisory goes beyond providing expert advice and includes working hand-in-hand with our clients and continually adjusting and fine-tuning our recommendations to ensure optimal implementation.

Every team member, including team heads, gets personally involved in any mandate at hand, pooling all competences and resources and going all the way to get things done and deliver premium service.

We strictly follow our founder’s work ethics that include full transparency and sincerity, world-class knowhow and standards, and fighting for our clients’ best interests — even if this means coming at odds with the client at times.


real estate

real estate

Questions that may be looming on your mind at any of the pre-engagement, design, development, or implementation…

real estate

retail & restauration

Whether a startup or an established chain, both Retail and Restauration present businesses with a complexity and level…

real estate

sports, media, & entertainment

In this rapidly growing, fast-paced industry that is highly sensitive to ever-evolving technologies…

real estate

technology & telecom

At the very heart of everything 21ˢᵗ century, Technology and Telecom are also extremely complex and fast-paced industries…

real estate

healthcare & pharmaceutical

Business enterprises in the healthcare sector are facing unprecedented challenges in terms of funding constraints, increasing demand, rising costs, and higher consumer expectations.

real estate


Climate change, critical ecological concerns, evolving technologies, fierce competition, pandemics…

real estate


Digitization and new technologies, along with a myriad of changing and disrupting conditions, pile on the more basic questions for manufacturing companies

what our clients say about us